We Are
Citizen Inside

A young man in a knit cap and sweater works on a project on his tablet
A young man wearing a black hoodie clasps his hands and looks directly at you as if listening intently
A young woman with short hair and tattoos leans against a doorframe and looks directly at ou as if listening intently
A young woman with pink hair and sunglasses sits on the ground and smiles warmly at you
A young woman with red hair leans forward to listen to what you are saying

Citizen modernizes, creates, and operates in-house agencies and teams for the modern age.

Citizen Inside starts by understanding your current ecosphere. How is your current marketing and creative organization structured? What does your workflow and process, technology stack, and external agency roster look like? We will work to unpack the opportunities to make better work in a more modern and efficient manner.

We then design a custom in-house agency model. We recruit a team of modern minds. And we create and operate the in-house agency for you with an eye towards a modern and best-in-class work.

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Two Paths to Citizenship

Transformation The Citizen Way

Let's build a plan to modernize & transform your organization.

Teams Citizen Inside

Building, inspiring, and managing a bespoke team of modern minds.

Citizen Inside Impact

Modern Model, Made For You

Most in-house models were built years ago and do not leverage technology to make better work, faster. Our approach is to not only evolve the execution, but help you align your org structure, evolve your workflow, and leverage technology to get the most out of it, and the talent making the work.

Creativity, Performance + Technology

We've worked with and built in-house teams for dozens of Fortune 500 brands. We've learned how to modernize, create, and operate an in-house agency that cares deeply about the quality in all facets of execution. All fueled and managed by our proprietary workflows and tools that leverage AI to increase speed to market and quality of output.

Citizen Virtue

Citizen Inside is built for a maker’s mindset, where being close to the brand translates into creating impact more than pitch decks. We build a virtuous culture of creativity, where curiosity is nurtured, and teams are connected to a broader culture of creative innovation. Keeping our teams inspired and challenged to continuously elevate the work.

Maker + Media Mindset

You can build all sorts of efficiency into a team, but if they are not working together with media, the efficiency stops with the creative. With over $4.5 billion in media placements, through the Citizen Inside Media Alliance, teams co-create the optimum brand expression. When makers work side by side with media, there is no small brief, and performance is honed iteratively as a matter of shared pride in craft.

Specialists + Global Scale

Citizen Inside launches as part of the Dawn Network, allowing Citizen Inside clients direct access to a fully integrated offering, from global production solutions at scale to world-class independent creative agencies, working side by side with our in-house teams.